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In today’s globalised era, the concept of “affordable luxury” has continuously challenged the traditional luxury business, leading to a broader expansion of democratic luxury meaning. The outbreak of the COVID-19 pandemic has undoubtedly raised awareness of the crucial importance of such a market segment.

Alongside the flourishing growth of the premium sector, academia and practitioners have addressed the urgent need to engage in closer university-industry collaboration to yield synergistic results. In this book, visionary experts across the globe share their opinions on the shifting paradigm of the luxury world, from discussing aspects of the new cultural rendering of “premium-ness” to inquiring about challenges and possibilities that the design education sector is facing, proposing solutions to enhance the synergies between design and business, strengthening universityindustry ties for a future higher education landscape.

Titolo: Premium Design. Enhancing Synergies between Design and Business in Education and Practice

Autore/Autori: Matteo Oreste Ingaramo

Editore: Maggioli Spa

Anno di pubblicazione: 09/2022

Numero di pagine: 135

Collana: Politecnica

Serie: E-book Open Access

Tematica: Design

Lingua: Inglese

Codice ISBN: 91650894

Codice EAN: 9788891650894

DOI: https://doi.org/10.30448/UNI.916.50894

Matteo Oreste Ingaramo
He graduated in 1997 in Architecture with a project of Industrial Design published as an excellent thesis by the Politecnico di Torino. Specialising Master Degree in Strategic Design at Politecnico di Milano. PhD in Industrial Design at Politecnico di Milano. Since 2005 he has developed his research and teaching activities at the Department of Design at Politecnico di Milano. He is Professor in Design. Director of Master's degree course in “Design for Product Engineering and Innovation” at Politecnico di Milano. Director of Master's degree course in “Premium Design Management” at Politecnico di Milano. Director of Master's degree course in “Design for Architecture” at Politecnico di Milano. Founder of the course, he was Dean and professor for the Laurea Magistrale in Design & Engineering at the School of Design of Politecnico di Milano. Coordinator of several research projects concerning design-driven innovation at the Design Department. Since 2013 he has been a member of the Products, Services and Strategies research group. Some consultancy partners: Haworth, Whirlpool, Cartier, Vacheron Constantin, Richemont Group, Indesit, SunStar, Haier, Carpisa, Fastweb, RedBull, Constellation group, Replay, Unicredit, Tod’s- Hogan, Breil. He was Rector Delegate for International Relationships and was formerly responsible for Italian participation in the Sino-European Design Management Network. He is a member of the Board of Directors of Italy China Council Foundation, Foundation ADI Compasso d'Oro, POLIHUB. Delegate for Relations with Companies and Institutions of the School of Design and Coordinator of the degree course Industrial Design Engineering at Politecnico di Milano and Xi'an Jao Tong University. He is Vice President of the GDIO Global Design Industry Organization. Chairman of POLI.design the post-graduate school of design of Politecnico di Milano.

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