On October 5th, Tecno presented “Zanotta: Stories”, a story about contemporary spaces and ways of living. Running at the Former Porta Garibaldi Excise Buildings in Milan until March 2018, the exhibition exposes contemporary collections as well as iconic products that have become part of the collective consciousness. The sophisticated, rich history of Zanotta explores new avenues through a partnership with Tecno, offering its own unique interpretation of a cultural dimension that revolves around individuals, their relationships and needs.
Spaces become fluid in order to favour experience and introduce innovative languages for sharing: Tecno and Zanotta share a vision of a new approach to interior design, responding more and more to the needs of new “consum-authors” and contributing to the wellbeing of those whose lives unfold in these spaces.
Designed by Studio Calvi Brambilla, the exhibition “Zanotta: Stories” is a virtual home, inhabited by global citizens who represent the most current lifestyles. They are urban farmers, new nomads, and digital creative professionals, hyper-connected people who are always on the move, often using alternative means to navigate cities, the web and society.
In an exhibition that unfolds room by room, Zanotta products come to life to accompany the stories and everyday lives of the personalities, forming the domestic backdrop to their various different lifestyles. Exploring the evocative, emotionally engaging exhibition, which looks onto the piazza, visitors are able to identify with their own relationship with memory, food, technology, history, love and the future.
The environments created in the showroom are Mobility Wizard, Urban Farmer, New Nomad, Independent Maker, Couple 2.0 and Hi-Tech Addicted.
Discover more on www.zanotta.it/en