There are several ways to reach the new MOR Beach Club on the Lake Como shores: by car, by ferry or by renting out a boat and sailing to Griante, a hamlet opposite the Bellagio promontory and just a couple of kilometres from Tremezzo. This stunning journey quickly leads to the former Lido Cadenabbia lakeside facilities, redesigned by an international group to become one of the lake's most coveted spots, not only for holidaymakers from abroad and for Milan's inhabitants seeking to enjoy a day of cool breeze, but also for local residents who have always loved this beach and its mirror-like water.
Presented by Omnam Group and Bain Capital Credit LP, this project by the DE.TALES architecture, planning and design studio has been developed with the aim of instilling an impeccable balance between Lake Como's rich heritage, traditions and nature on the one hand and an innovative and sophisticated summer atmosphere on the other. The essence of the approach is a reworking of the existing architecture to expand on and enhance the various Lido areas, endowing the previous prime facilities with an air of luxury.
MOR Beach Club emerges from a joint venture between Omnam and Bain Capital Credit LP, which bought Hotel Britannia at the start of 2022. This recent relaunch marks a new chapter in the history of the Lido, underscoring the charm of Lake Como with a contemporary edge. The former Hotel Britannia Excelsior is the fourth development project in the Omnam Italian portfolio, which includes the autumn 2021 opening of W Rome alongside the future inaugurations of Baccarat Firenze and Four Seasons Puglia.
MOR Beach Club is a 2,300-m2 lifestyle destination that achieves its goal of artfully combining tradition and innovation, thanks also to its accent on the rich traditions, nature and heritage of the lake as well as a historic building flaunting Art Nouveau lines. The restyling work ‒ which encompasses well-lit public areas, a 20-m pool, an award-winning restaurant, panoramic terraces, lounge areas with a VIP zone and a beach of fine white sand ‒ merges the impeccable style of a traditional lido with the fresh unexpected lines of a beach club. The outcome is a fascinating dialogue with the desaturated colours of the surrounding landscape. The warm tones of the wood surfaces gently interact with the pale nuances of the furnishings and the bright accents of the accessories.
The creative design of the green areas reveals another key element in developing the project: local plants, flowers and trees border the outdoor spaces, ensuring valuable privacy for the guests. The nature theme is also recurrent in the sophisticated interiors: these feature laser-cut wood panelling with a hallmark banana-leaf motif on the main wall of the restaurant and the bar counter, evoking a stage-like effect with an exotic slant.
Split-level flooring extends throughout the main luncheon area, offering shades of green, yellow and black. Natural lighting floods in through the broad restaurant windows looking out over the lake. The bar counter positioned in the centre of the room is surrounded by tables with Calacatta marble tops and finished in contrasting pale and dark wood. Cushions in summer tones go to complete the setting.
The 250-m2 panoramic terrace incorporates a large bar counter finished with the same wood pattern used on the main restaurant wall, and a Calacatta marble top. The mood is permeated by a sense of lightness and air, accentuated by outdoor furnishings with a retro feel, metal frames and intertwined cord on the seating, plus bright tones for the accessories. Plants have been integrated to enable effective spatial division without hindering the view of the lake.
The pleasant outdoor lounge area, situated between the restaurant and the pool, features a modular sofa upholstered in warm grey tones and enlivened with orange and sky-blue cushions, for a flexible approach to space. Instead, the secluded area next to the pool has been conceived as a sort of niche where stylish and comfortable wooden changing huts are surrounded by well-groomed inserts of garden, again vital to marking out spaces.
The white sand beach provides an ideal setting for enjoying striking views of the lake, with an outdoor chiringuito-style bar in sky-blue sugar-paper tones, surrounded by a skilful use of green nature.
In the kitchen, the art director is the Israeli chef Sharon Cohen, owner of Shila, one of the most renowned restaurants in Tel Aviv. The Lake Como menu explores a 'Middleterranean spirit', carefully striking an enticing balance between Middle Eastern flavours and Mediterranean traditions.
Location: Lago di Como, Italy
Client: Omnam Group, Bain Capital Credit LP
Gross Floor Area: 2.300 m2
Architect and Interior Design: DE.TALES
Project and Construction Management: Drees & Sommer Italia
Photography by Silvia Rivoltella, courtesy of DE.TALES