"Maximo Shopping Center. Una nuova realtà urbana – A New Focal Point" is a new book in THE PLAN Editions series dedicated to a shopping mall designed by 3C+t Capolei Cavalli Architetti Associati in Rome.
“We realized that going to the mall was not about shopping: it was a leisure time destination, a place to meet, fall in love, take your kids on a fun day out whatever their age, in complete safety and comfort, without having to worry about driving round for hours looking for a parking space or the dangers of rain; going to the mall is synonymous with “not making plans”, simply entering an artificial world with a full and varied selection of stuff, where you can decide what to do once you get there.” — From the opening chapter, “Yet another Shopping Center for Rome. Why?” by architects Fabrizio and Pierfrancesco Capolei
Located in Rome’s Laurentino district and designed by 3C+t Capolei Cavalli, the Maximo Shopping Center was envisaged as a place for shopping and, especially, spending leisure time. The complex, completed in 2020, has 160 businesses, including stores, restaurants, bars, and entertainment venues, as well as a large open plaza that can host cultural and recreational events. From an architectural point of view, the inspiration for the building’s design was the shape of a whale, the aim being to arouse people’s curiosity and attract them inside. The interiors benefit from a great deal of natural light via skylights and were designed according to a scale of values that puts people first.
The book dedicated to the Maximo Shopping Center, in Italian and English, includes an interview with the architect and has chapters devoted to the architectural concept, plant engineering, and construction. The book will be launched by architect Fabrizio Capolei during the webinar “Designing and Building in Rome,” scheduled for 4:30–6:30 p.m. on Thursday, March 3.
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Title: Maximo Shopping Center
Publisher: Gruppo Maggioli S.p.A.
Designed: THE PLAN Art & Architecture Editions
Release: November 2021
Client: Parsec 6
Completion: November 2020
Gross floor area: 180'000 sq. m
Architect: 3C+t Capolei Cavalli Architetti Associati
Main Contractor: Colombo Costruzioni, Cefla, Generale Prefabbricati
Photography by Daniele Domenicali, courtesy of 3C+t Capolei Cavalli Architetti Associati