Developed by Parisotto + Formenton Architetti, the concept behind the temporary installation Infinitude. A Circular Lighting Experience was to create a long, luminous ribbon through a courtyard and a visitor pathway through trees, punctuated by luminous circles that, here and there, become signals, points of reference, and small patterns created by light on the ground. In other words, a complete sensory experience. This circular installation, which links the exterior of the temporary showroom at 7 Via Cernaia, Milan, to its interior, will be a kind of virtual journey into the cosmos, an immersive experience in which visitors can let themselves be carried away by light – the thread that runs through the entire installation – and sound, as the two constantly interact and converge. The work is also a gateway to the world of Qu and its philosophy, which centers on the value of circularity and the ability to integrate various scales of projects.
The installation will be on show from April 17, coinciding with the beginning of Milano Design Week, through April 23. The uniqueness of Infinitude. A Circular Lighting Experience lies in the constant interplay between lights, shadows, and reflections. Also involved is some site-specific sound art that takes part in a visual dialogue with the light. This dynamic, constantly shifting soundscape interweaves sound samples from the planets and the cosmos, reworking them into art.
The interiors are designed as a sort of white, clean, and minimalist box, in the center of which there is a circular lounge area surrounded by greenery. The climax of the visit will be a greenhouse, a symbol of nature that gradually takes possession of the interior spaces as well. Here, through their inseparable relationship, plants and light will create evocative atmospheres, changing according to the time of day and the viewer’s perspective.
Featured in the installation, especially inside, will be the new Magritte lighting collection from Qu, with fixtures discreetly displayed on ceilings and walls, as well as grouped together to create a small constellation of light that visitors can reach out and touch. The product of the creative mind of Massimo Dei, founder of Studio63, Magritte started life as an outdoor lighting range but has since evolved into a complete and varied collection of lights for numerous indoor and outdoor settings. Made of die-cast aluminum, these products stand out for their simple lines and timeless design that respects the language of nature and space.
The combined sound and light experience of Infinitude. A Circular Lighting Experience explores new expressive possibilities while questioning the relationship between user, space, light, and the universe.
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