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The Saturday, July 13, session, part of the three-day Cortina Design Weekend event, was presented by Lombardini22, a design studio specializing in integrated architecture, with a team of around 450 people in its various divisions.
In his presentation, Alessandro Longo, regenerative architect and urban practitioner with Lombardini22, focused on Agenda 2030 and, in particular, its Goal11: “Sustainable Cities and Communities.” He highlighted how strategies adopted in mountain areas can also be useful models for our cities. The Regole d’Ampezzo – an ancient set of rules that establish collective rights of ownership and enjoyment of the local natural, cultural, and economic heritage – is an extraordinary document, having effectively protected the local area as stipulated by Goal11 for years before it existed.
The Regole d’Ampezzo stipulate that the forests and pastures, peaks and villages, all belong to the original community. These rules lay out community rights for enjoying and managing the local area, with all land regarded as common heritage to be passed down to subsequent generations, where conservation and production coexist. Cortina is a sustainable community and is able to convey this message with genuine authority.
>>> Discover all the events held as a part of Cortina Design Weekend
The presentation by Vincent Spaccapeli, CEO of Eatour and partner of Save the Planet, focused on sustainability and the hazards of greenwashing. Although sometimes portrayed as a source of economic decline or part of a move to cancel out progress, true sustainability is a strategy that involves growth and the use of resources to generate beneficial social and environmental impacts, along with profits for investors. Impact investing refers to forms of measurable investment, recorded on a company’s balance sheet, that produce profit as well as positive outcomes. It represents a balanced system in which investment produces measurable environmental and social improvements.
>>> Read about the conference presented by THE PLAN
Cristiano Pistis, the head of Eclettico Design, Lombardini22’s hospitality business unit, closed the conference with his views of the hospitality industry.
The architect focused in particular on how being local, reflecting the genius loci, is a fundamental part of the hotel experience. This involves the use of local materials, craftsmanship, reflecting the local way of life, and serving local cuisine. The customized guest experience, finally, represents the finishing touch of the hotel’s product, especially if it works in synergy with the architecture, design, and interiors.
>>> Discover all the guided tours held as a part of Cortina Design Weekend
Photography by Teresa De Toni e Chiara Beretta, courtesy of Cortina for Us
