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ATIproject is an international design and engineering practice with offices in Italy, Serbia, France, Switzerland and Denmark. Founded by partners Branko Zrnic and Luca Serri in 2011, today the firm has over 150 co-workers. The process of development has always allowed professional and personal growth rooted in a strong work ethic that thrives on collaboration, passion and commitment.
The book CREATING A BETTER REALITY tells the multifaceted story of how the practice developed into what it is today, looking at a few significant projects that capture the unshakable principals underpinning the way the practice and its people work.
It is a story of enthusiasm and key professional skills, of achievements that spur to new successes, new challenges, experience and innovation. It is a story of creativity and precision, reliability and curiosity told in images, numbers, drawings and photos.
144 pages and 6 key words capture the firm’s youthful innovative approach. The 6 highly individual projects demonstrate how each achievement triggers a new beginning. The practical details and concepts that went into them show the passion and professionalism that is part of ATIproject’s daily work.
“Our development model leverages young people’s desire, tenacity and ambition. This whole approach is underpinned by commitment, faith and sharing. Our work culture is an expression of the passion we feel for what we do. Our history is built upon strong friendships, support and empowerment and great determination, which is how we turn every new challenge into an opportunity. I believe these are rare things indeed, as is the growth we have achieved.” (Branko Zrnic)
Description
Format: 23.5 x 21.7 cm
Content: 144 pages printed in color
Languages: Italian and English parallel texts
Price: €25.00
>>> Buy the book – in paper or digital format – from THE PLAN store
