The display structure for the photo exhibition "Sensational Umbria" by Steve McCurry is conceived as an ideal stage in which images become actors and transform the context into a theatre in which a representation of the "green heart of Italy" takes place. The exhibition structure, which is an integral part of the "Spazio Umbria 2013”, was staged for the first time in Milan during the "Fuorisalone Milan Design Week" (April 9 to 14, 2013), in the courtyard Cortile Napoleonico of the Palazzo di Brera. A prestigious space organized by the central gangway into two symmetrical parts, bounded by two continuous superimposed arcades and marked by the iteration of a giant order, dominated by the bronze statue of Napoleon in veste di Marte.
The reasons for the project originate from the desire to represent the soul of Umbria, without overpowering the installation’s content and by establishing a dialogue with its’ context. The project evokes the "U" of Umbria, the stage of the Festival dei Due Mondi in Spoleto, the perspective iteration of the Calce in Assisi, the discontinuous skyline of medieval Perugia, the wood of the Ceri in Gubbio, the steel of Terni and, above all, the Teatro Continuo, an installation designed by Alberto Burri and realized in Milan at the Triennale XV (1973-1989): a kind of stage set located on the central axis of the Parco Sempione and intended to frame the view of the Castello Sforzesco .
The installation consists of an iteration of ten overturned portals, made of wooden beams, interspersed with metal gratings forming a decking raised from the ground through a system of adjustable feet. From this structure, in the spaces interposed between the wooden portals five giant (3x2 m) light boxes emerge carrying high definition images printed on plexiglass sheets on both sides.
title: Image theatre, display structure for the photo exhibition “Sensational Umbria” by Steve McCurry location: Cortile Napoleonico, Palazzo Brera, Milano client: Centro Estero Umbria design: HOFLAB (Paolo Belardi, Carl Volckerts), Andrea Dragoni structural design: Area Progetto (Roberto Regni) realization: totem photography: ORCH_Fulvio Orsenigo chronology: project and realization 2013 dimensions: footprint area 100 mq, height 5,5 m
View from the first floor
View from the colonnade