Creating a Better Reality | The Plan
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Creating a Better Reality
Paper Version
25.00 €
Digital version
7.90 €

Characteristics of the Book

ATIproject is an international design and engineering practice with offices in Italy, Serbia, France, Switzerland and Denmark. Founded by partners Branko Zrnic and Luca Serri in 2011, today the firm has over 150 co-workers. The process of development has always allowed professional and personal growth rooted in a strong work ethic that thrives on collaboration, passion and commitment.

The book CREATING A BETTER REALITY tells the multifaceted story of how the practice developed into what it is today, looking at a few significant projects that capture the unshakable principals underpinning the way the practice and its people work. It is a story of enthusiasm and key professional skills, of achievements that spur to new successes, new challenges, experience and innovation. It is a story of creativity and precision, reliability and curiosity told in images, numbers, drawings and photos.

144 pages and 6 key words capture the firm’s youthful innovative approach. The 6 highly individual projects demonstrate how each achievement triggers a new beginning. The practical details and concepts that went into them show the passion and professionalism that is part of ATIproject’s daily work.

Publisher: Edited and Designed by THE PLAN EDITIONS
Number of pages: 144
Format in cm 23,5x21,7 cm
Binding: Hardcover
Language(s): Italian / English
Year of release: 2020
Price: Euro 25,00

© Maggioli SpA • THE PLAN • Via del Pratello 8 • 40122 Bologna, Italy • T +39 051 227634 • P. IVA 02066400405 • ISSN 2499-6602 • E-ISSN 2385-2054