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East & West
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East & West
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This book is written with the aim to fix some key points about the role of colour and light in architecture in the contemporary time, played by two so different historical cultures, strongly interconnected: the East and the West. In this time where the supremacy seems to be managed by the mercantile-economic power and not by the social, cultural and political organizations, all we imagine has an economic value. The use of colour and light isn't over this logic. Every material or immaterial thing has a monetary value, so commonly the market appreciates only applied research. Every- thing else is absolutely secondary. In this way of attributing value in terms of economic production, colour and light have become strategic. A "particular" use of colour might affect buyers' preferences. It's commonly known that colour and light in architecture can discriminate some business. Very far away from this contemporary approach, the book tries to iden- tify the mutual cultural aspects that distinguish or unify both the cultures. To make this analysis we need to find common aspects and verify the differences occurring in the co- lour and light field according to the researchers living in the two areas: East and West. The researchers involved in this work are for the West: Pietro Zennaro, Katia Gasparini and Alessandro Premier. Those engaged for the East are: Elisabetta Colla, Shu Yu'an, Zahra Javani and Mohammad Reza Moshkforoush.

Title: East & West

Author(s): Pietro Zennaro

Publisher: Maggioli SpA

Year of publication: 11/2017

Pages: 154

Book series: Politecnica

Series: Tecnologia

Topic: Architettura

Language: Inglese

ISBN code: 8891624185

EAN code: 9788891624185

Pietro Zennaro

Pietro Zennaro, architetto, perfezionato in filosofia, este- tica, professore presso l'Università Iuav di Venezia, Di- partimento di Progettazione e Pianificazione in Ambienti Complessi. Ha insegnato presso varie università nazionali e internazionali. Da molti anni svolge ricerche inerenti il colore e la luce in architettura occupandosi di Progettazio- ne ambientale. Responsabile dell'Unità di ricerca Colore e Luce in Architettura. Tra gli argomenti su cui sta compien- do ricerche teoriche ed applicate vi è quello del colore nelle scuole di ogni ordine e grado. La sua attività pubblicistica conta oltre 200 pubblicazioni scientifiche, fra libri, articoli, paper, rapporti di ricerca, ecc.

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