“Connected” | The Plan
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Made Together Apart

The long-standing partnership between the American Hardwood Export Council (AHEC) and the London Design Festival provided yet another opportunity with “Connected” to reflect on and experiment with the huge potential of American hardwood - a renewable, easily recycled, low impact construction material - by engaging with both famous designers and architects and emerging new talents.

For the 2020 London Design Festival, AHEC partnered Benchmark Furniture and London’s Design Museum to invite nine international designers to develop “Connected”, an exhibition of nine tables and seating that reflect their personal experience during lockdown and how this gave rise to new ways of living and working from home in often improvised office spaces.

The brief required designers to work with three sustainable American hardwood species: red oak, maple...

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