Pride in Parsimony | The Plan
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Pride in Parsimony

TAMassociati

In the 1930s, art historian and critic Lionello Venturi coined the pithy phrase “pride in modesty”, a wonderfully succinct epithet taken up by Michelangelo Sabatino as the basis for one of the best architecture essays in recent years. Venturi was expressing the hope that “disdain for all useless ostentation of abundance” would trigger a renewed pride in Italian artistic production. The year was 1933, at the dawn of the pompous imperial rhetoric - all arches and columns - that hailed what was seen at the time as the progressive thrust of Fascism at the height of its grandiloquence, before its inevitable fate. Venturi’s call for “pride in modesty”, or more exactly “parsimony”, was taken up in the 1930s by Pagano, who, together with Daniel, staged an exhibition at the Milan Triennale on rural Italian construction based on photographs...

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