Maina Headquarters Fil rouge daring to amaze | The Plan
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Maina Headquarters Fil rouge daring to amaze

Gianni Arnaudo

Gianni Arnaudo graduated from Turin’s Polytechnic in 1971, a time of great social upheaval in Italy that spilled over to the world of architecture. To give just two examples, these were the years of the competition for the renovation of the Centre Pompidou in Paris, and, three years previously, Milan’s Triennale had been occupied by protesters. Arnaudo had his first work experience at this very time with Studio 65 (where he remained a driving force until 1976), one of the radically avant-garde practices on the scene, which embraced Pop Art and the new avenues being explored in Turin but also in Florence, Milan and Rome. As is the case with much radical architecture, Studio 65’s work at that time was highly iconic. Following an essentially conceptual approach, the firm set out to surprise and disorientate. This is an underlying feature that Arnaudo himself has never...

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