Rolex Headquarters Timeless Beauty | The Plan
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Rolex Headquarters Timeless Beauty

Studio Albini Associati

Europa | Milano

Building, as we all know, is a technical skill. Functions must be defined, volumes developed, the right materials found, and rules and regulations complied with. The result is a building, a component of the built environment we recognise all over the world. Architecture, on the other hand, is something completely different. Architecture requires those same basic technical ingredients to be combined with research, innovation and aesthetics in the design and construction phases so as to produce a finished building that conveys a universal value that will last in time. When all this happens, we have Architecture with a capital ‘A’ that will resist the test of time and continue unscathed through history. When this happens architecture becomes a powerful means of communication. Looking back in history, this is what has always happened. Wherever in the world, the best architecture, the...

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