Morbida eleganza. Christian Dior Flagship | The Plan
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Morbida eleganza. Christian Dior Flagship

Christian De Portzamparc

Asia | Seul

How do the soft folds of a taffeta and tulle Dior creation become an architectural space? The answer can be seen in the new Dior Boutique inaugurated in Seoul in June 2015 in the heart of the Korean capital’s elegant Cheongdam-dong, Gangnam-gu district.

Architect Christian de Portzamparc has brought several of his signature themes to the building created to showcase the ineffable Dior haute couture tradition. First and foremost is the building’s rapport with its urban context, a clear refection of de Portzamparc’s view that “renewing architecture requires completely rethinking how solids and voids relate, how external space should work, and the importance of acknowledging the entre-deux, the spaces in between” (Florio, Riccardo “Christian de Portzamparc. Disegno e forma dell’architettura per la citta”, Officina Edizioni, Rome,...

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