The Strelka Effect | The Plan
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The Strelka Effect

How to portray an organization that is constantly changing and adding appendages? What does it mean to be simultaneously non-profit and commercial, utopian and practical, Russian and international? How does architecture define an entity designed for the digital age?
In titling this essay The Strelka Effect, I am attempting to do something that I assume to be impossible - namely, to capture and define the cumulative effects of an institution that is multi-faceted and programmatically unstable, an entity that is unique within its city and which inhabits a range of social gradations - from high to low, small scale to large, frivolous to serious… To further complicate things, this entity is not confined to Moscow; it has, since its inception, worked to constantly expand its boundaries, to extend itself beyond Russia via a network of advisors, collaborators, and conspirators...

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