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Gucci Headquarters

Genius Loci Architettura

Gucci has decided to relocate some of its already existing Florentine activities to the Scanducci district; for this at their complex abutting the A1 motorway t hey have converted an abandoned industrial unit into a brand new office block. To plans by Genius Loci Architettura this is simple and compact in shape: materials and façade systems are in keeping with the company image as a generator of both tradition and modernity. The outer shell alternates between copper, glass, GRC panelling. Visually what stands out most is the thermal insulation system and protection from glare, seen on portions of the east and west elevations where a copper lattice is sandwiched between glass panels to form the hallmark of the new building. Ground level is lower towards the open countryside than towards the motorway. A sunken paved area inlaid with wood and stone, a stretch of turf and some planted...

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