Fieramilano Directional Building | The Plan
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Fieramilano Directional Building

5+1AA Alfonso Femia Gianluca Peluffo

Designed by the practice 5+1 AA Alfonso Femìa Gianluca Peluffo, with the collaboration of Jean-Baptise Pietri Architectes, the new directional building of FieraMilano met the competition brief’s demands for an innovative, contemporary architectural statement worthy of the Milan Fair’s international image but at the same time able to ensure environmental sustainability. The timeframes involved were very tight. The competition was issued at the end of 2007; adjudication, executive project and actual building were all completed by the summer of 2010. This was largely due to good worksite management and the use of highly advanced “dry”-build technologies involving, for example, steel structural frames and façades erected by firm Stahlbau Pichler. The new administrative hub is a fitting addition to Milan’s tradeshow district by Massimiliano Fuksas. The new building is a slender...

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