Benetton Flagship Store | The Plan
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Benetton Flagship Store

Lissoni Associati

Designed by architect practice Lissoni Associati, the Benetton building in Istanbul is a refined backdrop for the products of this internationally acclaimed brand. A visible projection of corporate image, the building is also a local landmark in a bustling commercial district of a city that historically has bridged East and West. The long commercial thoroughfare is awash with visual attractions. The Benetton store, built to anti-seismic requirements, is in keeping with this dynamic setting, even standing out from its neighbours. A series of well-balanced projections and recesses alter shape and profile to produce a pleasing alternation of transparent and covered volumes, matt colours and luminosity. While offering the visibility typical of a public store, it also hints at the views onto the outside from within. The building is an amalgam of strikingly contrasting geometries and...

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