La superarchitettura è l’architettura della superproduzione, del superconsumo, del supermarket, del superman... | The Plan
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La superarchitettura è l’architettura della superproduzione, del superconsumo, del supermarket, del superman...

Alessandra Orlandoni

“Superarchitecture is the architecture of superproduction, superconsumption, supermarket, superman, super petrol”, so ran, in 1966, the manifesto of eleven “young adults” at the exhibition they staged in Pistoia, 17 Via San Bartolomeo, at the premises of the Jolly 2 gallery. England and the Sixties: the newly-formed Beatles were embarking on a growth curve that would win them a place of honour on the world Olympus. The same place and period saw the birth of Archigram (Architecture + Telegram), a group of architects who would come to influence generations of younger colleagues at home and overseas, and eventually carry off the Royal Gold Medal for Architecture in 2002. USA 1964: Bob Dylan recorded “The Times They Are A-Changin’”, denoting an explicit awareness of what was happening all around. Italy and the Sixties: with the...

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