De Beers Jewelry Store | The Plan
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De Beers Jewelry Store

Antonio Citterio | Patricia Viel

America settentrionale | Los Angeles

The building’s skin, a double skin whose lightweight, impalpable surface seems to take shape gradually before our eyes has become an identifying architectural feature over the last decade, the focus of much thought and many projects by some of the most interesting talents on the international scene. The building’s skin embraces essential functions with effortless ease, contributing to the modernist mission of freeing up the body of the building to create transparent spaces suitable for any use. As a result, the outer skin has become a piece of hardware, receiving and storing an incessant flow of information, its embedded technology becoming more sophisticated by the day. The building’s skin fulfils another, increasingly important function of contemporary architecture: to convey the architectural message and in turn, project the image of the client and the client’s brand. As Venturi...

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