The mobile landscape of new Italian design | The Plan
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The mobile landscape of new Italian design

Parading to the notes of Nino Rota’s march for Eight and a Half by Fellini, like a revolving merry-go-round or a sushi belt, come the objects of Italian new design. The paraphernalia of daily life: coffee-cups with spoon incorporated, scrubbing brushes turned soap-holders, triple chopsticks - an eating hybrid, the tines of east and west - classic décolletés cast in soft polyurethane. Knick-knacks, tiny goldfish bowls, silicone moulds for ice cubes, clothes pegs, tambourines with a handle, clothes-horses with their own hood, PET bottles with a spray nozzle, silicone lampshades, shopping bags made out of floor cloth, etc. After the heroism and the utopia, the all-embracing visions from spoon to city, our latest design is stuck on the spoons! From expecting to find some major new virtuosos to pit against the foreign champions now colonizing our industry, we are confronted with a chorus of...

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