The Fluidity of Luxury | The Plan
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The Fluidity of Luxury

The more you analyse it, the less clear it becomes. Luxury is a slippery, fluid word. In philosophers’ jargon it is called a “suitcase” term, a container of various, even contradictory, meanings you can fill up as you like. Luxury is not one but many and disparate. Every era and season makes its own definition of luxury.
What was once poor and plebeian can become aristocratic – or vice versa. Food is a good example. Today food is a key socio-cultural indicator, the object of extensive fads and fashions. No longer a basic human need – we need very little nourishment to stay alive – food has become a cultural and lifestyle reference. Unelaborated, “poor” foods are sought after today, thanks largely to Carlo Petrini’s Slow Food movement that has gone to the rescue of tastes and flavours threatened with extinction. Today the ultimate luxury is the rustic dish available only locally....

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