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Max Mara Headquarters

John McAslan + Partners

Europa | Reggio Emilia

The project to build the new Max Mara headquarters at Mancasale near Reggio Emilia, Italy was awarded by international competition in 1994. The 30 hectare site in the typical agricultural landscape of the flat Po Valley of northern Italy is bordered to the south by two main communication axes: the A1 motorway and parallel high speed train link, still under construction.
The new headquarters lies between the Mancasale industrial park to the east and open countryside to the north and west, where the regular field layout still clearly reflects ancient Roman property divisions. The factory’s ground plan recalls this regular grid with tree-lined avenues and water canals extending into the surrounding country. The buildings too hark back to the long low farm houses typical of the area. They form an architectural cluster, a compact urban nucleus or neighbourhood whose concrete volumes...

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