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Citroën Communication Centre

Manuelle Gautrand Architecture

Europa | Parigi

Citroën’s new Paris showroom at 42 Champs Elysées designed by Manuelle Gautrand will be sited on the exact spot where André Citroën started his first workshop in 1920. The new architecture is entirely driven by the building’s functional requirement as a luxury showroom: a project creating unity between place and product. Departing from the traditional model of front, roof and rear, the building is a transparent volume whose curves and fluidity recall the continuity of the volumes of an automobile.
At ground level, the façade of minimalist large rectangular glass resembles the original design. The geometrical flatness and decorations on the glazing recall the beginnings of modernism and works like Auguste Perret’s garage in Rue Ponthieu (1905). With the Citroën showroom, Manuelle Guatrand has made decoration an architectural feature. As the building curves sinuously upwards,...

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