Magis, an “Anomaly” Household Accessories | The Plan
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Magis, an “Anomaly” Household Accessories

Ideologies are dangerous beasts: they distract from worship of the god Market. Today, ideologies are not cool. They are for the nostalgic only while politics is relegated to televised debates and editorial querelles.  For there can be no politics when governments run the country like a business or when businesses are organised not to be entrepreneurial but simply to meet the dictates of the market. Today everyone apes everyone else. Commercial success generates an infinite number of clones with the result that products have become increasingly monotonous and the commercial landscape so regimented, there is no room for spontaneity or individuality. An exception to this dreary prospect, however, is alive and well in the little town of Motta di Livenza in Italy’s north-east Veneto region where Magis, a furnishing accessories manufacturer, is waging its own resolute fight against...

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