Where it all began
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Where it all began

ACPV ARCHITECTS Antonio Citterio Patricia Viel

Where it all began
By Editorial Staff -
Secco Sistemi, Vescom, Friul Mosaic, Carretta Serramenti have participated in the project

“This is the place where the soul of the emperor Augustus flies through the air”, reads the bas-relief at the base of the southern façade of the monumental 1930s building in Piazza Augusto Imperatore. But this is also a place that allows for a return to the city of origin, to a Rome that is an inexhaustible source of inspiration for all the creations of the Bulgari fashion house. In June 2023, the ninth structure of the Bulgari Hotels & Resorts collection was inaugurated in the heart of the Italian capital, a few steps from Via del Corso. The second facility in Italy after Milan, its interior design was curated by ACPV Architects Antonio Citterio Patricia Viel. To enter the hotel is to begin a journey through time, from the distant centuries of Roman civilization to the present, passing through the first half of the 20th century with the construction of the building. Designed by architect Vittorio Ballio Morpurgo, it dates to 1938 and is an example of rationalist architecture placed on a site of symbolic value: with a total area of 14,000 sq. m and seven floors (one of which is underground), it is located in front of the Mausoleum of August and the Ara Pacis.

Bulgari Hotel Roma | Courtesy Bulgari Hotels & Resorts Al quinto piano della struttura, affacciato su via  di Ripetta e su piazza Augusto Imperatore, il Bulgari Bar accoglie gli ospiti nella sua sala interna  e nelle terrazze esterne.  A dettarne lo stile, il sontuoso bancone in marmo nero circondato da alti sgabelli, ma anche le pareti con boiserie intarsiata in noce nazionale e i pavimenti in terrazzo alla veneziana con inserti in marmo nero.

A circular vestibule entrance entirely clad in Chiampo marble welcomes guests: this space was conceived as a small art gallery for the exhibition over time of six original statues from the Torlonia collection, restored with Bulgari’s contribution. The most notable example is the seated Augustus in Pentelic marble. 

Bulgari Hotel Roma | Courtesy Bulgari Hotels & Resorts Concepita come una residenza imperiale, la Bulgari Suite si affaccia con i suoi 300 m2 sul mausoleo di Augusto e dispone di una cucina privata, di un bancone bar e di un’ampia sala da pranzo con tavolo in marmo.

The selection of materials and colors represents the fil rouge of the entire interior design project: the palette used in the 114 rooms (most of which are suites) was inspired by both the fashion house’s use of color in the jewelry industry and the historical identity of Ancient Rome. Augustus brought colored marbles from all the provinces of the Mediterranean to the capital: such a legacy is declined in four color palettes and different marbles, like the yellow brocatelle marble from the Middle East, red jasper marble from Sudan, green quartzite, and white Taj Mahal marble from Brazil. This material dictates the chromatic code of each room, with which the colors of fabrics, furnishings and handmade mosaic rosettes are paired. The rosettes, made with tiles obtained from the same marble used in the bathrooms, reproduce the designs of vintage Bulgari brooches. 

The dialogue between past and present, enhanced by the materials and colors, is perceivable in common areas as well, as in the case of various corners dedicated to rich food and wine offerings designed entirely by celebrated chef Niko Romito. An important role is played by greenery, especially in the outdoor areas: an emblematic example is La Terrazza, a rooftop for aperitifs that overlooks Rome, with a landscape design inspired by ancient Roman villas. Over 200 colored, glazed vases contain a wide variety of native plants and flowers, while the flooring was realized in opus spicatum, an ancient technique whose laying resembles a herringbone.

Bulgari Hotel Roma | Courtesy Bulgari Hotels & Resorts La terrazza rooftop offre una vista meravigliosa  sul centro di Roma. Il suo progetto paesaggistico  si ispira ai giardini delle antiche ville romane e  ha previsto il posizionamento di oltre 200 vasi  con diverse varietà di piante e fiori.

The restauration work of the building, done by the Polis studio in Rome, followed the same approach that Bulgari adopted in the creation of sublime jewelry, based on an enhancement of design and craftsmanship. Wall hangings inspired by the iconic motifs of Bulgari’s creativity, handcrafted Murano glass and chandeliers, original vases from the 1930s realized by Gio Ponti, and stained-glass windows composed of Venetian blown-glass rollers are just some of the elements that decorate the various spaces of the hotel. 

Location: Rome, Italy
Client: Edizione Property
Completion: 2023
Gross Floor Area: 14,000 m2
Architect and Interior Designer: ACPV Architects Antonio Citterio Patricia Viel
Project Director: Roberto Mariani
Main Contractor: Carron 


Structural: Ai Engineering
Lighting: Metis Lighting
MEP: Ariatta Ingegneria dei Sistemi
Acoustics: AcusticaStudio
Landscape: P'arcnouveau

Photography courtesy of Bulgari Hotels & Resorts

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