A Boutique where History Meets Design

By Editorial Staff - 4 April 2022
Zumtobel Group has participated in the project

Designed by Patrick Gilles et Dorothée Boissier, Moncler’s long-term store designers, the brand’s second Milan flagship is now open under the Galleria Vittorio Emanuele II’s monumental arches. Joining the existing boutique in Via Monte Napoleone, Paris-based studio Gilles & Boissier fitted out the new boutique with highly contemporary furnishings that contrast with the neoclassical, baroque architectural backdrop of one of Milan’s most exclusive spaces, known as the Salotto dei milanesi.

The two floors of Moncler’s 630 sq. m store connect via a curvilinear staircase with a minimalist design that looks like a black metal ribbon. The interior design has enhanced the historic building, restoring decorative elements like its stucco ceilings and gold leaf decorations, and then adding marble and glass
surface-inspired new designs and monochrome graphics.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler

The ground floor is characterized by ceiling-mounted lighting strips and Bardiglio marble flooring in a checkered pattern, reprising the marble already present in the space where the boutique is located. Custom-made tall, walnut and burnished brass displays alternate with low oak displays reminiscent of museum display cases. The original gilded moldings along the walls and ceiling were preserved on the upper level, where they dialogue with marble and parquet flooring, and with the polished-finish low furniture in transparent glass and stainless steel.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler

Harmoniously combining past and future, the store’s spaces offer visitors a unique and engaging shopping experience in a historic building restored to its former glory that is further enhanced by the lighting design.

Inside the boutique, Moncler's first Candy Corner features an exclusive display of sweets and creations by Stratta, a historic Turin artisan pastry and confectionery shop. A creation from Swedish artist duo Humans since 1982 that is half avant-garde analog clock, half kinetic art, traverses and unites the store’s two levels.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler | A staircase conceived as a black metal ribbon connects the boutique’s two levels. Over a floor of Bardiglio marble pebbles, the ground floor is crowned by a ceiling punctuated with luminous strips. The upper level retains its original golden moldings and marble/parquet floor.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler | The lighting for the Moncler boutique in Galleria Vittorio Emanuele II was designed to enhance the building’s landmark decor while showcasing the interior design’s modern detailing, pointing out pathways and sharing emotions with store visitors.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler

Moncler Flagship Store - © Agostino Osio, courtesy Moncler | In the Salotto dei milanesi, stucco ceilings and gold leaf decor dialogue with Moncler-branded garments. The entire ensemble is set off by Zumtobel’s lighting design for the store.

Moncler Flagship Store - © Agostino Osio, courtesy Moncler | The store’s two levels are united thanks to a creation by Swedish artist duo Humans since 1982.

Location: Milan, Italy
Client: Moncler
Completion: 2021
Gross Floor Area: 283 m²
Interior Design: Gilles & Boissier
Main Contractor: Arredoquattro

Photography by Agostino Osio, courtesy of Moncler

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