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Memories and Colors

Isay Weinfeld

By Editorial Staff -
Mapei has participated in the project

A box to evoke the memories of a lifetime. A box to enter, and step by step encounter memories of lives and loves, sensorial and plastic stimuli, objects that inspire, amuse or trigger nostalgia. As its name suggests, the installation Supercalifragilisticexpialidocious by Isay Weinfeld for the 2022 FuoriSalone has the same touch of magic as the song from Mary Poppins. Located in the honorary courtyard of Milan University as part of the Design Re-generation exhibition, Weinfeld’s time machine invites visitors to delve into the architect’s past. He tells his story with 22 panels on which hang paintings and frames, but also with musical themes, images, film footage, words on the walls - even a tennis shoe, presented in a succession of display niches.

Supercalifragilisticexpialidocious Courtesy Mapei

The lighting, materials and colors create the special atmosphere for visitors as they take this ‘regeneration’ walk through the box. Regeneration is one of the main themes of the installation, as well as the importance of communicating man’s role in safeguarding the planet. “Everyone must do their bit” Isay Weinfeld underlined. “And this also means choosing the right products” – materials and components. The architect chose these himself, as he did the colors – indispensable for his installation – all by Mapei.

Supercalifragilisticexpialidocious Courtesy Mapei

The black external surface of the box is coated with Silancolor Tonachino and Silancolor AC Pittura. Silancolor Tonachino is a water-repellent, breathable, protective siloxane paint for thick, even coatings on irregular surfaces, while Silancolor AC Pittura is a water repellent, UV-ray resistant paint. This was also used on the inside ceiling.

The internal panels – backdrops in polyphonic materials – are painted in protective acrylic Colorite Performance. Mapei’s ColorMap allowed the artist to choose the chromatic tones that best brought out the different art forms used to narrate his personal story but also to highlight the way they are all connected.


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