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sfide d’arte

digital book: a Creative journey

sfide d’arte
By Editorial Staff -
Fassa Bortolo has participated in the project

Fassa Bortolo’s Sfide d’arte® line covers an extensive range of decorative products for new buildings, revamped structures, and restoration work on historical and prestigious buildings. The range is designed to provide customized color, material and light effects with powerful connotations. The two Sfide d’Arte collections - Memories and Desires - contain many decorations that can be used individually or in combinations, creating innumerable material and color solutions to match any living style. The colors and materials are only part of the solution, though, with the application techniques equally important in customizing surfaces, playing with light, producing iridescent, tactile effects and recalling - as desired - concrete, stone, fabric or brocade. It would be limiting to call Sfide d’arte® a collection, perhaps a better term would be a “world of decorative options”. The depth of Sfide d’arte® was precisely why Fassa Bortolo decided to support users, designers or professionals who wanted to use and explore this “collection” fully. The solution was a digital guide, an interactive book that presents the decorative effects with staging suggestions and integrated tutorials showing how to apply the products. One simply has to click away to learn more about the products, techniques, materials and equipment needed for a chosen effect. This versatile book is a useful tool for designers and retailers, who can use the images and videos to build relations with clients, showing them the best possible solutions and the wondrous creative potential of Sfide d’arte®. It can also be a source of inspiration and ideas for end users or a practical guide for professional tradesmen. This innovative new approach showcases ever improving and changing products that meet all internal and external decoration tastes and styles, from classical to contemporary.ories and Desires - contain many decorations that can be used individually or in combinations, creating innumerable material and color solutions to match any living style. The colors and materials are only part of the solution, though, with the application techniques equally important in customizing surfaces, playing with light, producing iridescent, tactile effects and recalling - as desired - concrete, stone, fabric or brocade. It would be limiting to call Sfide d’arte® a collection, perhaps a better term would be a “world of decorative options”. The depth of Sfide d’arte® was precisely why Fassa Bortolo decided to support users, designers or professionals who wanted to use and explore this “collection” fully. The solution was a digital guide, an interactive book that presents the decorative effects with staging suggestions and integrated tutorials showing how to apply the products. One simply has to click away to learn more about the products, techniques, materials and equipment needed for a chosen effect. This versatile book is a useful tool for designers and retailers, who can use the images and videos to build relations with clients, showing them the best possible solutions and the wondrous creative potential of Sfide d’arte®. It can also be a source of inspiration and ideas for end users or a practical guide for professional tradesmen. This innovative new approach showcases ever improving and changing products that meet all internal and external decoration tastes and styles, from classical to contemporary.

 

 

FASSA BORTOLO
Via Lazzaris, 3 - I - 31027 Spresiano (TV)
Tel. +39 0422 7222
E-mail: [email protected] - www.fassabortolo.com


© Maggioli SpA • THE PLAN • Via del Pratello 8 • 40122 Bologna, Italy • T +39 051 227634 • P. IVA 02066400405 • ISSN 2499-6602 • E-ISSN 2385-2054
ITC Avant Garde Gothic® is a trademark of Monotype ITC Inc. registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.