Mediabrands new headquarters in Madrid was designed by Ruiz Pardo Nebreda to be multifunctional and flexible in response to the new needs brought about by the pandemic, such as combining the option of remote working with physical spaces for meeting to encourage collaboration and synergies.
The project involved expanding existing office spaces by combining the ground and first floors of a building already occupied by the firm. The project’s aim was to create a well-lit, multifunctional environment that extends into the outdoors to trigger communication and exchange between colleagues and act as a catalyst for meetings with clients. The layout is therefore characterized by spaces that can host large events as well as small meetings. The two levels are connected by a large metal staircase, conceived as the meeting point around which different activities take place.
The concept for the interior is based around the use of natural materials, with an eye to both sustainability and better acoustics. The perimeter of the office spaces is therefore lined with an interior envelope of wood, this also maximizing the space available despite the irregular shape of the ground floor. The envelope then incorporates several elements, such as a large padded bench, mezzanines with meeting areas, integrated screens, and workstations. The wood itself is vertical slats of pine with a rough white finish that creates a marked texture. The warmth of the wood is underscored by cork flooring, while the two contrast with exposed overhead building services, creating an atmosphere that’s half industrial, half domestic.
Location: Madrid, Spain
Completion: September 2021
Area: 2,400 m2
Client: Magna Global
Architect: Ruiz Pardo – Nebreda
Consultants: Mecanismo (structures), 3D3 Ingeniería (facilities)
Photography by Jesús Granada, courtesy of Ruiz Pardo – Nebreda