Emotion in shop lighting
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Emotion in shop lighting

Zumtobel

Emotion in shop lighting
Edited By Editorial Staff -
Subconscious emotional impulses definitely influence purchasing decisions. And light plays a key role in determining our emotions. It can draw us to a product, triggering sensations in the brain. Zumtobel and the Nymphenburg Group delved into the emotional reactions associated with different lighting scenarios, identifying three types of customer: Balance, people who react positively to moderate lighting; Stimulance, people who like the contrasts of definite lighting and a mix of spotlights; Dominance, people who favour moderate, balanced effects. In the face of the results, Zumtobel has extended its range of LED solutions for shops, offering options that are ideal for customised lighting. The Intro modular system combines different LED devices to light any part of a shop, including shop windows, shelves, display niches and central items. The liteCarve technology generates angled photometric distribution to reach even marginal areas. The light source is a single LED projected indirectly, even illuminating vertical surfaces efficiently. The Iyon spotlight uses TGRfashion technology to improve the quality of white light - a key factor in how we perceive objects - and help bring life to a product display. The Factor spotlight comes in conical and cylindrical versions that can be mounted on tracks or the flexible Metrum system. The option to choose between warm (3.000 K) and neutral colours (4.000 K) helps produce ideal product lighting.


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