Innovation and sustainability are the cornerstones of RAK Ceramics’ corporate strategy, translating into investments in advanced technologies, digital transformation and the use of sustainable, increasingly energy-efficient materials and production processes. At the latest edition of Cersaie, the company, headquartered in the United Arab Emirates, once again seized the opportunity to present its latest products – innovations driven by the pioneering research being done at RAK Ceramics Innotech Lab.
Among these innovations, the Sync Effect and 3D Shape technologies deliver high-definition digital textures and remarkably natural-looking three-dimensional surfaces, ensuring unprecedented detail quality.
The innovative Sync Effect digital technology, which creates tiles with raised graphics and material effects on both smooth and textured surfaces, serves as the foundation of the Sapien Wood collection. This series faithfully reproduces the appearance and tactile qualities of wood, capturing its grain and natural imperfections with surprising realism. The new Flake Stone collection – ideal for countertops and designed with exposed edges – utilizes FlakeSet technology, an innovative process that begins with the extraction of flakes from atomized, color-bodied powders, which are then mixed with raw clay. This mixture is then shaped and fired at high temperatures, ensuring an even distribution of flakes that blend seamlessly into the material and mimic the look of natural stone.
The Sapien Wood and Flake Stone collections were designed from the outset to complement one another in residential and public spaces, maximizing the esthetic and functional potential of these materials. In essence, they provide interior designers with exceptional creative freedom.
RAK CERAMICS
P.O. Box 4714 – UAE – Ras Al Khaimah
Tel. +971 7 2467000 / 2445046
www.rakceramics.com