12 September 2019
The RAK Ceramics brand was originally founded 30 years ago in the United Arab Emirates. Today, it operates in 150 nations and has
22 plants. At Cersaie 2019, RAK Ceramics presented 16 new designs for its
large-sized slab family and 40 new flooring and cladding collections.
With hallmark qualities of being hard-wearing, easy to install and
low-maintenance, RAK Ceramics products are specially designed to give marble cutters and designers a broad and increasingly extensive range of choices that are versatile for a great many uses. The six large formats in the Maximus Big Slabs collection (135x305 cm, 120x260 cm, 120x240 cm, 120x120 cm, 80x240 cm and 60x120 cm) may be used as worktops, finishes for fittings, flooring, ventilated façades and high-class interior luxury dividing walls. Reproducing a natural effect extremely faithful to marble veining, both continuing graphics and open book are available, in addition to finishes for Statuario and Calacatta marble.
As well as ceramic coverings, RAK Ceramics also offers a bathroom and kitchen range for which a number of lines were developed with famous Italian designers. For Rak-Variant, Daniel Debiasi and Federico Sandri teamed up for some new solutions, designing washbasins just
5 mm thick in geometric shapes for a variety of installations. Working with Maurizio Scutellà led to Rak-Cloud and the new concept of Rak-Petit, a
cross-cutting collection of small, minimally-designed basins for handwashing. Moving on to bathroom fittings, Rak-Illusion’s soft shapes combine perfectly with modern rimless technology and hidden fixing systems. The minimalist, essential style of the Rak-Des collection instantly references and pays homage to Bauhaus during the centenary of its foundation, and was designed to combine with the dimensions and colors of the Rak-Joy line, which has recently been enhanced with a new open-storage shelving model. The color of bathroom fittings is particularly important, as the company works to integrate all of its offerings under the “Room for Imagination” concept, ensuring that the hues of all components coordinate perfectly.