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The idea for the Tryano project was to capture Dubai's lively, vacation-centric lifestyle within a shopping space. Inspired by Miami, per the client's request, the project is located at The Palm Dubai, blending luxury and leisure. From the palm reflections to the holiday atmosphere, the concept evolved with an iconic wave-like ceiling as a central feature, guiding visitors through retail sections with a sense of fluidity and movement. Each area was meticulously designed to reflect its unique mood, unified by Dubai's leisure culture. Integrating high-tech screens and interactive materials, Tryano aims to create an engaging and memorable customer experience.
The Tryano project intricately weaves itself into Dubai's urban tapestry, reflecting the city's vibrant energy and distinctive character. Located at The Palm Dubai, and inspired by Dubai's coastal allure and vacation ambiance, Tryano's design elements—such as the wave-like ceiling, the palms reflection, the sand colors, and the marine theme in the kids' section—harmonize with the city's dynamic identity. Tryano becomes a focal point within the urban fabric, enriching Dubai's cultural and commercial scene while offering a unique and immersive shopping experience that resonates with both residents and visitors alike.
Our project emphasizes sustainability and eco-compatibility by incorporating innovative materials and technologies. A key strategy is the use of micropaper for the façade, an advanced material renowned for its environmental benefits. This material, derived from a unique compound of micro-paper, offers exceptional durability, lightness, and strength while being eco-friendly. Its production involves minimal energy consumption and utilizes recyclable components, significantly reducing the carbon footprint. Moreover, the micropaper solution enhances thermal insulation, contributing to energy efficiency. Although we have not confirmed specific certifications or awards yet, our commitment to sustainable design is evident through these thoughtful material choices.
Tryano is a dynamic retail destination spanning 3844 square meters (3028 for retail and 660 for F&B) in the heart of Dubai. It stands out with its thematic design, innovative architecture, and immersive shopping experiences tailored to reflect Dubai's vibrant lifestyle.
More than just a shopping area, Tryano offers an experiential journey inspired by Dubai's coastal charm and vacation atmosphere. Thematic elements like the sea, palm trees, and vacation vibes create a cohesive environment, transporting visitors to a world of leisure and luxury.
A key highlight is the wave-like ceiling, guiding visitors through different sections and evoking movement and fluidity. This feature adds drama and excitement, making the space visually captivating.
Tryano's curated retail areas include women's beauty, men's fashion, children's wear, shoes and bags, personalization, and gifts, offering premium products for discerning shoppers. Each area has a unique moodboard, ensuring a tailored shopping experience.
High-tech screens and interactive materials enhance customer engagement, encouraging exploration and interaction, and providing opportunities for brand activations and advertising.
In summary, Tryano blends thematic design, innovative architecture, and immersive experiences, capturing the spirit of Dubai's leisure culture and offering a unique shopping experience.
The client has expressed satisfaction with our approach to addressing the complex challenges, never giving up on the quest for meaningful design. They believe this dedication will positively impact customer attraction and retention, ultimately increasing the success of the department store.
Founded by Andrea Sensoli in Florence, SUPERFUTUREDESIGN* is a sister concern of ASZarchitetti, with offices in Milan, Florence, and Dubai. The firm serves clients across Europe, Asia, and the Middle East, focusing on residential, commercial, and hospitality projects.
Led by partners Iacopo Mannelli and Andrea Rettori, the team of 30 includes a strong creative branch. As BIM natives, they excel in 3D modeling and immersive digital spaces, supported by ASZ Architetti's technical expertise.
SFD* fosters a multicultural environment where global ideas thrive. Their designs blend historical legacy with contemporary innovation, avoiding trends in favor of an avant-garde approach. They prioritize balance, functionality, and communication, creating solutions that respect the “genius loci.”
SFD* values beauty as a balanced expression, exploring new relationships between nature, technology, and human interaction, and harmoniously integrating heritage structures with new forms.
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