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The design concept for the Higold Headquarters originates from the connection between two buildings: the main office building and the guesthouse. Inspired by the poetic idea of a mother guiding her child, the project developed by Pininfarina Architecture emphasizes the creation of a connecting bridge. The continuous facade and the double-glazed skin not only create an iconic effect but also enhance privacy and energy efficiency, reducing the demand for heating and cooling throughout the year.
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The Higold Headquarters integrates harmoniously with the surrounding landscape through a thoughtful green design that permeates both the exterior and interior spaces. The green boundaries outside gently introduce visitors to the central areas of the property, while hanging gardens and indoor ponds lead to the main lobbies. This connection between architecture and nature creates a visual and functional continuity between the building and its urban context, enhancing the perception and experience of the spaces.
The Higold Headquarters incorporates sustainable strategies such as the double-glazed facade, which improves ventilation and reduces energy demand for heating and cooling. The landscape design integrates natural elements both inside and outside, promoting well-being and sustainability. The use of eco-friendly materials and energy optimization through innovative solutions are fundamental, although no specific awards or certifications have been mentioned.
The Higold Headquarters stands out for its iconic and elegant design, featuring a continuous double-glazed facade that offers privacy and energy savings. The project integrates public spaces, exhibition areas, offices, and spaces for clients and stakeholders in a holistic approach. Nature is a central element, with a carefully designed landscape that extends inside the building, creating hanging gardens and green spaces. The connection between buildings, symbolized by a linking bridge, represents the interaction between work and well-being, individuality and collectivity.
The Higold Headquarters represents a harmonious blend of innovative design and sustainability. Inspired by a poetic concept, the project creates an environment that promotes well-being, productivity, and connection among users. The meticulous landscaping and integration of natural elements strengthen the bond between architecture and the environment, making the building not only an example of aesthetic and functional excellence but also a model of sustainable development in the urban context.
Pininfarina is renowned for its unparalleled ability to create timeless works based on its values of beauty and technology to make an impact. Headquartered in Italy with numerous offices worldwide, its design portfolio spans transportation, industrial design, architecture/interiors, and automotive design. Many of Pininfarina Architecture's projects are located across various global destinations, including Turkey (the Air Traffic Control Tower at the New Istanbul Airport), Brazil (Cyrela by Pininfarina, Yachthouse), the United States (The Concourse Club, Motorsport Tower, Andare Residences), and Italy (Juventus Stadium in Turin, the New Stauffer Center for Strings in Cremona, and Urban Lounge in Milan).
Pininfarina Architecture has received numerous international architecture awards, including the Pillars of Real Estate Award 2024 for Iconic Tower, the Green Good Design Award 2022 for Urban Lounge, and the American Architecture Award 2020 for Yachthouse.
