As the largest used car trader in Southwest China, Hongmeng is currently expanding and upgrading its existing used car market and building a brand new showroom for luxury car trading in Shuangliu District of Chengdu. The concept of the two showrooms is inspired by the pursuit of precision and logic in automotive design and the refined aesthetics of the product. We believe that the architecture of the vehicle showroom itself should be designed with a consistent aesthetic based on rational appreciation. Two buildings along the corner plot lead the way: their open glazed facades are highlighted by a bright red roof and side envelopes, while bold monochromatic patterns define the interiors.
Hongmeng is a local trading venue that has existed for many years, the vast expansion and upgrades plan of the Hongmeng used car market is also an opportunity to fully refresh the brand image and space to expand the future market for used high-end luxury cars trading. The two showrooms are small in size compared to the whole market, but their location at the major intersections of city roads is a clear eye-catcher and statement for the whole trading market.
We chose two main materials, glossy metal and glass, to construct the two pavilions. Within the limited space available, the choice of a zigzag, diagonal parking space ensures maximum efficiency in the display. This also gives visitors the best view of the cars on display. The façade of the car area is dominated by a simple and elegant floor-to-ceiling glass curtain wall, with alternating transparent and reflective glass forming the two serrated sides of each curtain wall, creating a special visual effect.
The steel beam of the North Hall is flipped up onto the roof to ensure the smooth flow of the interior space and signal the building's structure logic. A red spiral metal staircase is located in the reception wing of the building and is displayed alongside the prototype car through a fully transparent curtain wall, forming a visual focal point for both the interior and exterior. Above the flat, extended roof, several differently positioned light cannons provide natural light to the interior spaces and break the flatness of the building's volume. The South Hall is approximately half the size of the North Hall with a zigzag-shaped roof, which adopts the same language as the façade and re-emphasizes the zigzag element. The side windows of the roof also provide soft and even diffused light to the interior space, creating the best possible display effect. The same red tone has been given to both showrooms as a distinctive marker at the intersection of the main roads, reinforcing the visitor’s identification and memory of the market.
The two showrooms are small in size compared to the whole market, but their location at the major intersections of city roads is a clear eye-catcher and statement for the whole trading market.
CLOU is an award-winning international design studio with multi-disciplinary expertise in master planning, architecture, interiors, and landscapes. The team designs their projects on a variety of scales around community connectors and social spaces.
At CLOU, a team of experienced architects from China and all over the world enjoy working collaboratively and imaginatively on a wide range of projects. Clients include retail and mixed-use developers, residential investors, hotel operators, and governmental and educational institutions. Across design and implementation, CLOU architects strive to create projects that positively influence the people involved in the making, the immediate and extended environment, and the communities that occupy and inhabit them.