When it comes to creating a new, innovative beauty concept, it is essential to create a spot that stands out from its competitors and appeals to the target client base and is operationally intelligent and profitable. Therefore, the key to developing a winning conceptual design is understanding what the client’s vision. This is done by receiving a brief from the client, what they want to achieve, who their customers are and what is already offered in the local area. They wanted an elegant and innovative concept which matched operational criteria to run the centre successfully and simultaneously offer a sense of privacy to the guests while receiving the treatment.
The Allure beauty point is located in ground floor of large apartment building in business area that includes office complexes, hotels, shopping malls, bars and restaurants. It is very vibrant place nestled in the heart of a thriving business area. The place combines the perfect blend of modernity and sophistication, catering to the needs of their clients. As you enter the premises, you are greeted by a stylish and sleek architectural design, reflecting the contemporary vibe that resonates throughout the area. Commuting to and from the project is hassle-free, allowing professionals to easily access their workplaces, clients, and partners in the surrounding business district.
The interior of the Allure beauty point is designed to provide users with an aesthetic recognition of the brand and to coordinate several activities and services offered within the interior. Allure beauty point covers an area of 100 square meters, consisting of four treatment rooms and a central reception area with manicure tables. The new Allure business space is dominated by soft pastel tones of clean lines with golden details that give a dose of minimalist luxury. The main area is dominated by golden arches, on the shelves of renowned cosmetic brands, with a bronze mirror background. Since the space is located in the basement of a new office building, great attention was paid to the lighting during the design so that the golden rings of illumination from the Novaluce brand stand out on the ceiling, which provides the pleasant lighting necessary for an extended stay in the salon. On this project, the Proto-arch design team also designed the new visual identity of the Allure beauty point, which perfectly reflects the unique oasis of luxury.
Our beauty center's great design has made a lasting impression on our clients. The thoughtful choices in color palette, layout, and incorporation of natural elements have collectively created an environment that is both visually stunning and conducive to relaxation. We take pride in knowing that our clients appreciate and enjoy the design of our beauty center, making their visit an extraordinary experience.
PROTO-ARCH is an architectural office headquartered in Dubrovnik, founded by licensed architect Lea Đurović Ruso after years of experience in spatial planning and architectural design.
PROTO-ARCH gives an active role to the clients in defining their needs during the design process. Each project is developed from the specific demands of the clients, and the diversity of themes requires an individual approach. The design process includes different skills and knowledge of the location, history and culture and implies cooperation with various engineers, artists and designers, which results in a unique architectural story told through inspirational design.