Jeffrey Beers International - Hard Rock Hotel, an artistic expression of music
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Hard Rock Hotel, an artistic expression of music

Jeffrey Beers International

Hospitality  /  Completed
Jeffrey Beers International

To spearhead the property's interior design, Hard Rock Hotels enlisted the services of award-winning design firm Jeffrey Beers International to bring a music-infused vision to life, accented by legendary memorabilia honoring musicians from and inspired by New York City.

Throughout the design, an artistic expression of music is layered in meticulous detail throughout every area of the hotel. In each space, the guest discovers a design or sculptural homage to either musical instruments, such as guitars and brass wind instruments, or to music notes and sound waves.

Music, in all its forms (from soundwaves to instruments to notes), was the main source of inspiration for JBI’s hospitality design of Hard Rock Hotel New York. The studio was also inspired by a New York from a bygone era when jazz clubs, speakeasies and dinner-theater performances were all the rage.

The intent of the design is to make the guests feel instantly transported to a new, exciting, and engaging atmosphere that brilliantly exudes the entertainment energy of New York with the culture and history of Hard Rock, as well as the artistry of music and performance.

Our project has not taken the aspects of sustainability and eco-compatibility into strong consideration. We can not indicate which strategies, materials and technologies have been used. IT has not obtained any prizes/awards/certifications.

Our project has not taken the aspects of sustainability and eco-compatibility into strong consideration. We can not indicate which strategies, materials and technologies have been used. IT has not obtained any prizes/awards/certifications.

With the feel of a world within a world, the intimate setting of the check-in area immediately welcomes and embraces guests as they begin their musical journey throughout the hotel. Circular and linear details are reminiscent of musical records and instruments, while pops of chrome silver give the space an electric feel. The overall artistic look appears to have an abstract visual movement.

From day to night, the brand's signature Sessions Restaurant & Bar will represent the soundtrack of New York. Located on the main level and accessible by a grand staircase from the street, this light-filled three-story atrium and open-air terrace will offer live, unplugged musical performances that embody the vitality and ingenuity of the city.

The hotel's show stopping feature will be The Venue on Music Row, an extraordinary flexible entertainment space with capacity for up to 400 guests. The Venue will play host to A-list performances as well as fashion shows, after-parties, and gala dinners for some of the city's most sought-after moments.

Bold materials include lush dark woods, striking marbles, luxurious brass finishes, and tactile leather and velvet fabrics. The color palette is handsome and timeless, featuring the property’s signature blue, rich browns, warm golds and brass, as well as surprise pops of metallic silver, lush greens, and vibrant reds. The overall look and feel, therefore, is both modern and timeless, exciting and youthful, inviting and warming.

Credits

 New York
 New York, USA
 Hard Rock
 Entertainment and Hospitality
 05/2022
 26942 mq
 Confidential
 SLCE Architects
 Jeffrey Beers International
 Lighting Consultant: Bold, Art Consultant: Kevin Barry Fine Art
 Hard Rock Hotel New York

Curriculum

Based in New York, but with global reach, Jeffrey Beers International is a full service studio that specializes in architecture, design, and planning from hotel hospitality to resorts, from restaurants to residential. We pair the precision of architecture with the sensuality of form. We bring emotion to modernism.

Our team is astute, skillful, and collaborative. We are passionate about what we do. Grounded in thirty-five years of experience, our designs balance discipline with spontaneity and blend Modernism with the warmth of artisanal techniques. This creative dialogue defines the ethos of JBI where we bring architecture and artistry together.

https://www.hardrockhotels.com...

Tag

#Finalist #New York  #Brass  #Fabric  #Hotels  #Restaurant  #Bronze  #New York, USA  #Laminated wood  #Hospitality  #Marble  #Acoustic ceiling  #Jeffrey Beers International 

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