G22 Projects - Brandnamic Exhibition Booth, focusing on communication
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Brandnamic Exhibition Booth, focusing on communication

G22 Projects

Special Projects  /  Completed
G22 Projects

ENGLISH FOCUSING ON COMMUNICATION The layout with the timeless black and white elements of the Brandnamic trade fair booth represents the "corporate identity" of the company. The first contact is made via the corner reception desk, which offers the possibility of information and the distribution of information material. Subsequently, "terraced" areas define the 6 pillars/services of Brandnamic. Steps connect the individual areas at different levels. Each area invites visitors to linger and exchange ideas via the seating facilities all around. seating all around. Loose side tables additionally round off the concept. The same interplay of different height levels is reflected in the ceiling elements. They frame the individual areas in height and are decorated on the inside with graphics and texts of the respective columns/services. The central core is formed by the logo and the flat screen with moving images, which stands out as a visual source of information in the middle of the stand. The logistical processing of the catering is hidden in the rear area. A staircase leads from the outside, centrally into the stand and allows service to be provided in all areas. ITALIANO COMUNICAZIONE IN PRIMO PIANO L'allestimento con gli intramontabili elementi in bianco e nero dello stand fieristico di Brandnamic rappresenta la "corporate identity" dell'azienda. Il primo contatto avviene tramite il banco reception ad angolo, che offre la possibilità di ricevere informazioni e distribuire materiale informativo. Successivamente, le aree "a terrazze" definiscono i 6 pilastri/servizi di Brandnamic. I gradini collegano le singole aree a diversi livelli. Ogni area invita i visitatori a soffermarsi e a scambiare idee grazie ai posti a sedere presenti tutt'intorno. Tavolini sciolti completano il concetto. Lo stesso gioco di altezze diverse si riflette negli elementi del soffitto. Essi incorniciano le singole aree in altezza e sono decorati all'interno con grafiche e testi delle rispettive colonne/servizi. Il nucleo centrale è costituito dal logo e dallo schermo piatto con immagini in movimento, che spicca come fonte visiva di informazioni al centro dello stand. L'elaborazione logistica del catering è nascosta nell'area posteriore. Una scala conduce dall'esterno, in posizione centrale, all'interno dello stand e consente di fornire il servizio in tutte le aree.

Credits

 Fiera Bolzano
 Italy
 Brandnamic
 10/2021
 168 mq
 G22 Projects
 Brandnamic
 Alex Filz

Curriculum

G22 PROJECTS

We want to have a positive influence on our environment and set our sign with special projects.
For us, every project is a challenge and an opportunity to expand our boundaries, to give new expression to our creativity without disregarding the rules of the game. We know that good architecture alone is not enough to make sustainable projects in the long term. Thoughtful organisation and coordination of all those involved in the planning as well as precise control of the companies carrying out the work are a prerequisite for avoiding cost-intensive and time-consuming problems.

https://www.g22projects.com/

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#Shortlisted #Italy  #Installation  #G22 Projects  #Fiera Bolzano  #Exhibition - Set-up 

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