blocher partners, Stuttgart - Design Hotel EmiLu Stuttgart, a urban marriage between the inner city and the historic town
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Design Hotel EmiLu Stuttgart, a urban marriage between the inner city and the historic town

blocher partners, Stuttgart

Hospitality  /  Completed
blocher partners, Stuttgart

Lively and enlivening In downtown Stuttgart, blocher partners architects and interior designers have liberated a 1960s administrative building from its utilitarian, aesthetic banality. Now, the rhythmically structured façade makes a statement about its new identity as a design hotel. A new destination has been born out of an unprecedented urban marriage between the inner city and the historic town; it impresses through a combination of high design standards and emotional appeal. Right in the middle of Stuttgart, where downtown meets old town, a sixties-era administrative building has been transformed into a 4,000-square-meter design hotel. After winning the façade competition, the architects of blocher partners carefully intervened to give the façade character traits that make the new function as a hotel visible. In its earlier incarnation, the building – with functional architecture and horizontal windowsills – clashed aesthetically with its surroundings and formed a stylistic break with the adjacent, small-scale historic district. After its makeover, the newly elegant building offers the highest quality of stay. At the same time, the transformation serves as a showcase for inner-city densification and sustainable construction: Existing elements were retained, thus greatly reducing the use of grey energy. The Stuttgart firm is behind both the new façade and the new interior design, which has been created in close collaboration with client Petra Bräutigam. The architects' guiding principle: To design a façade that brings the building's existing structure into harmony with its new function as a design hotel and that fits naturally into its urban context. To that end, the planners sought to bring a calm sense of order to the façade while reflecting the surroundings through the use of classical details, making the function readable. Floor-to-ceiling openings lend lightness to the exterior; perforated metal sheets in the window recesses provide a beautiful impression to the outside, while inside creating a sensual play of natural light. With the addition of a new story, the façade now forms a striking urban backdrop to the plaza and, in the spirit of sustainability, condenses the valuable urban space at this prominent location in Stuttgart. The interior, too, reveals planning down to the tiniest detail: Guests are welcomed into a hotel lobby featuring a strong colour scheme that melds naturally with mid-century furnishings that the client collected and curated over the years. Naturally, the first glance falls on the reception desk of cast stone, whose bold, green colour makes it resemble an objet d’art. The lobby broadens out on the right into the breakfast restaurant Fritz, which also welcomes Stuttgart people as well as tourists. Rounding out the design concept are fine furnishings from the 1960s; inspiring designer furniture; modern light installations; and a concrete ceiling. The design signature is also evident in the hotel’s 90 guest rooms and suites: Bold colours meet vintage furniture and design classics. In one suite, for example, an intensive coral red brings energy to the space, while in another suite one can dive into the colourful world of a subtle, deep blue. While the first story flooring is sanded screed, the guest rooms feature oiled walnut parquet. The special cosiness results in no small way from the lighting concept developed with Candela. Designer lamps in combination with custom-made lights are finely tuned to the hotel’s mid-century style. Below ground, the wellness area with sauna proffers moments of relaxation; in contrast, the adjacent fitness area features various exercise and yoga equipment. Of course, coworking spaces were also foreseen for this urban design oasis. The three designated meeting rooms on the first floor above ground can be rented and used for conferences or workshops. An obvious highlight of the hotel is Lennarts, the sixth story rooftop lounge – for hotel guests only. Glassed-in on two sides, it affords guests a spectacular view of downtown Stuttgart. The comprehensive service is rounded off by a ground-floor boutique and Gian Paolo e Marco bar.


 Hotel Nadlerstraße GmbH & Co. KG
 4.000 mq
 blocher partners, Stuttgart
 Anja Pangerl, Vandana Shah, Matthias Both, Aristidis Papanikos, Eberhard Kastner, Elena Laschewitsch, Jutta Günzler, Yordanka Rotta, Nicola Martielli
 Lighting Design: Candela, Stuttgart
 Patricia Parinejad for blocher partners; Joachim Grothus for blocher partners


For blocher partners – founded in 1989 by Jutta and Dieter Blocher – design means networking and creating holistic experience concepts in the spirit of sustainability. Experts from different disciplines work hand in hand, the basis of their collaboration is formed by the values: creativity & innovation, customer focus, commitment & responsibility, learning, transdisciplinarity and togetherness. More than 230 architects, interior designers, product designers, graphic designers, communication specialists and sociologists develop coherent projects at four locations that take all details into account. In Stuttgart, Berlin, Mannheim and Ahmedabad (India) blocher partners create building projects for the public sector as well as private residential buildings, hotel buildings, office buildings, shopping centres, stores, department stores and hybrid buildings.


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