GUDee Headquarters in Shangai, the dialogue between fabric and bamboo
Tung Tsan Lee
Retail
/
Completed
Design Concept
For the headquarter representing its business image, we lay out two essential design principles. Firstly the busy production activities of the upper levels is an exciting contrast to the quiet, music-playing areas of the ground floor for exhibition, gathering and hosting the clients. Secondly, we also want visitors to feel curious about the flying clothes and the bamboo background. The close-knit dialogue between fabric and wood in the space embodies the craftsmanship of the enterprise.
Design Method
The five-story building of this multi-use complex accommodates the storefront and offices on the ground and second floors, while the textile factory is located on the upper floors. Integrating the functions of production, processing, and marketing in the same building, the design reveals the new image of the enterprise from an OEM company to an independent branding. We combine the two industries of the company involved in—textile and furniture—using fabric and bamboo as images for design concept and execution. The dialogue between the fabric and bamboo is also that between new and old industries. It also signals the moment of innovation and coexistence.
The first-floor exhibition center serves as the gateway of the business. The morphology of a frozen flag dominates the main sculptural wall. Using digital fabrication of thousands of thin bamboos, the dynamic, undulating lines fulfill a three-dimensionality from each perspective. The white paint on the front facade reduces the weight of bamboo and phases into the texture of the fabric. The gesture of flying flags animates the material, echoing the compatible creativity shared by bamboo and woods.
The grand hall serves as both lecture and exhibition space. The movable perforated panels on the center of the exhibition area create a spatial dynamism. On the other side, the sculptural wall confronts the steps of the exhibition area. The folding screens define the ambitious space on both sides. To the right is a semi-open meeting room framed by metal and glass components for gathering and discussion, maximizing the need for adaptive usage of commercial exhibition space.
The grand hall serves as both lecture and exhibition space. The movable perforated panels on the center of the exhibition area create a spatial dynamism. On the other side, the sculptural wall confronts the steps of the exhibition area. The folding screens define the ambitious space on both sides. To the right is a semi-open meeting room framed by metal and glass components for gathering and discussion, maximizing the need for adaptive usage of commercial exhibition space.
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The first-floor exhibition center serves as the gateway of the business. The morphology of a frozen flag dominates the main sculptural wall.
9Studio Design Group
The five-story building of this multi-use complex accommodates the storefront and offices on the ground and second floors, while the textile factory is located on the upper floors.
9Studio Design Group
Using digital fabrication of thousands of thin bamboos, the dynamic, undulating lines fulfill a three-dimensionality from each perspective.
9Studio Design Group
The grand hall serves as both lecture and exhibition space.
9Studio Design Group
Integrating the functions of production, processing, and marketing in the same building, the design reveals the new image of the enterprise from an OEM company to an independent branding.
9Studio Design Group
We combine the two industries of the company involved in—textile and furniture—using fabric and bamboo as images for design concept and execution.
9Studio Design Group
The dialogue between the fabric and bamboo is also that between new and old industries. It also signals the moment of innovation and coexistence.
9Studio Design Group
The movable perforated panels on the center of the exhibition area create a spatial dynamism. On the other side, the sculptural wall confronts the steps of the exhibition area.
9Studio Design Group
The folding screens define the ambitious space on both sides. To the right is a semi-open meeting room framed by metal and glass components for gathering and discussion, maximizing the need for adaptive us
9Studio Design Group
For the headquarter representing its business image, we lay out two essential design principles. Firstly the busy production activities of the upper levels is an exciting contrast to the quiet, music-playi
9Studio Design Group
We also want visitors to feel curious about the flying clothes and the bamboo background. The close-knit dialogue between fabric and wood in the space embodies the craftsmanship of the enterprise.
9Studio Design Group
The white paint on the front facade reduces the weight of bamboo and phases into the texture of the fabric. The gesture of flying flags animates the material, echoing the compatible creativity shared by ba
Shanghai City
China
GUDee
06/2019
2500 sq. m
9Studio Design Group
9Studio Design Group
9Studio Design Group
Curriculum
Group Founder
Tung Tsan Lee is the founder of the group. He is in charge of the branding, market development, and strategy planning of 9 Studio. He also guides the creative design and quality control of the group.
As a leading design firm in Taiwan, Lee emerges as a storyteller of spaces that brings forth the design trend. He has won numerous prizes, including International Property Awards Five-Star Award, Korean K-Design Award Highest Honor, Red dot design award Honorable Mention, and many other prestigious international award. He is good at integrating cultural issues of art, site, and cities and at developing the identity of a space with its subjectivity.
