MATERIA - Louis Vuitton Artz, store like a sculpture for the urban scale
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Louis Vuitton Artz, store like a sculpture for the urban scale

MATERIA

Retail / Completed
MATERIA

The Louis Vuitton Artz store located in El Pedregal, one of the most emblematic areas of Mexico City, marked by deep artistic heritage and strong architectural references such as the Diego Rivera´s Studio, Mexico´s National University (UNAM), and the Anahuacalli Museum. This cultural background, combined with the visual presence of volcanic stone ground, inspired a stereotomic concept for the façade, built as a sculpture for the urban scale but yet piecing it out to speak to the human encounter.

The façade design departs from defining a basic geometrical pattern that conveys the brand´s identity while working as the structural system. The composition provides multiple depths casting shadows on to itself until finally dissolving to create voids that screen the views and natural light into the store. The material chosen was prefabricated white concrete panels that required an innovative approach for their casting, layout, and precise manufacturing process. The façade plays out as an intricate net of turns, folds, and transitions through seven hundred unique pieces that emphasize the weaving interplay of light and shadow.

A full opening cut through the massive volume emphasizes the store´s entry. The access doors framed by a delicate portal made of steel, and light brass extrusions set floating within the wide glazing surface. The interior language remains neutral and warm with the use of light colors, textiles, and wood, allowing for selected art pieces and custom furniture to provide color accents and drama. The furniture selected includes Mexican designers with the intent of linking the store to the local craft and expressionism. The “Telar” benches were designed by Gustavo Carmona specifically for this location. The façade is also experienced from the interior. Mirrors were carefully placed to reflect the façade´s screen and provide an amplifying effect on space.

The project geometry, combined with its pattern and texture, works as a transition from the urban scale to the personal and human scale for the pedestrians. It becomes an access threshold that goes from the solid to the permeable as the facade extends from the public to the most intimate. The project is developed on a single level and complies with all universal accessibility standards. Usually, the budget allocated for these projects is high; however, by favoring that all the work was manufactured in Mexico, costs, times were optimized, and significant savings were generated, which also means less use of resources.

Credits

 Mexico City
 Louis Vuitton
 07/2109
 649
 000000
 Materia + Louis Vuitton Malletier
 Materia Team: Gustavo Carmona, Maraí Flores, Carlos Pineda, Karla Uribe, María Castelazo, Miguel Reyes. Louis Vuitton Team: Thiago Pileggi, Izabela Kolodziejczyk.
 JORGE AROZARENA. CONSTRUCTORA ORIX, S.A. DE.C.V.
 Enrique Escalante, PREDECON. | Lighting Design: Karin Salch, George Sexton Associates. | Structure. Javier Cesín Farah
 Interior furniture Tom Havel. Imperial Woodworking Enterprises, Inc
 Jaime Navarro + Onnis Luque

Curriculum

Founded in 2006 by Gustavo Carmona and Lisa Beltrán, Materia is an architecture studio based in Mexico City with global outreach. Our work aims to create atmospheres expressed through the detailed and thoughtful craft of material.

Our team has designed and overseen projects in more than 10 countries becoming proficient in strategic thinking, communication and the assembly of regional teams. Our vision and discipline bring together talent, skill and the complicity of third parties towards a successful project within complex environments.

Our work focuses on the creation of atmospheres closely related to the careful craft of materials and integration to the surrounding context. This approach provides an architecture that is both pragmatic, fully responsive to its needs, innovative and highly sensitive. Our vocation and process are genuinely contemporary, open and collaborative.

http://materiarq.com/


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