eam about Shangri-la by a renowned royal court painter. Similar to how the painting visualized the dream, we wanted to transform various types of abstract figures into the skin of the building by combining them with an imaginary shape. By breaking up and modifying coordinates which represent modernism, we discovered new space and structure which were hidden in typical rectangular coordinates. Curved and framed cross-section façade create ambiguous boundary and gap. It looks empty but it’s not empty. It creates spacing where everything is allowed to be born and continues to exist from transient sensual world to mortal form.” says Unsangdong’s principal Yoongyoo Jang. To achieve this, Unsangdong used vertical louvres as a base and developed subtle differences in their spacing. The architects spent close to a year perfecting and 3D-modelling the façade, creating a life-size mock-up and eight scale models in the process. The finished exterior is clad in waves of ceramic panels, chosen for their matt texture and durability.
Lie Sang Bong creates his own style by combining traditional Korean aesthetics with Western. Lie liked Unsangdong’s design which reinterpreted a traditional Korean painting. Both Lie and Unsangdong appreciate the curve which is common in Eastern Oriental painting and bases its aesthetics on the respect for nature which was dominant in Korean tradition.
Lie Sang Bong Tower is dedicated to fashion and lifestyle. The entrance level hosts a cafe and Lie’s lifestyle shop that sells goods by emerging Korean artists. From the ground floor to the 2nd floor are Lie's Showroom and studio. Above are rental space (4th-8th) and premium residence space and office (9th-13th floor). The top two floors (14th-15th) are devoted to cultural space managed by Lie Sang Bong as a gathering place and will be widely open for fashion and creative people. Unsangdong is discussing various cultural programs with Lie.
ClientLie Sang Bong
Gross Floor Area (mq)5362.69
ArchitectsYoongyoo Jang, Changhoon Shin
Design teamBongkyun Kim, Minseung Moon, Huijin Lee, Minkyun Kim, Taekmin Kim, Inhu Lim, Yeseul Jeon, Minji Sohn, Yuyeong Hwang
Main ContractorSANGJI CAELUM
ConsultantsInterior : 14,15F : USD Design Group (Hwayeong Shin) 1,2,3F : m (Jeongsu Kim)/ Structural Engineer : Minyoung Structural Engineering/ Mechanical and Electrical Engineering : Taeyoung EMC
Photo CreditsSergio Pirrone, Jaeyoon Kim
Curriculum studio / partecipanteThe significance of Unsangdong's projects lie in proposing spaces which allows crossing between different boundaries through architecture and art, fashion and music. Unsangdong refuses single text and thus creates spatial layering of programs by transformation and manipulation. Our projects sometimes focus on substituting hypertext-like facade by layering skins (façade) and objects for reading skins and objects as individual texts. Through such architectural way in this project, imagination surpassing physical law of nature and recognizing spatial body are layered like oriental mountain or cloud. The dynamic curves of the building's front elevation are its most challenging element. This skin facade expresses the concept of Chora which exists between real world and imaginary world as well as Runway of fashion show which represents the real character of this building.
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