EID Architecture - Chongqing Longfor Phase IV Project
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Chongqing Longfor Phase IV Project

EID Architecture

Mixed Use  /  Future
EID Architecture
Urban Voids
– Chongqing Longfor Phase IV, 1st Avenue Project

The Urban Voids is a mixed use development with boutique retail and grade A office. The site is located in the most vibrant commer¬cial district Guan Yin Qiao in Chongqing, one of the most populous Chinese cities and the economic engine of southwest China. Fea¬turing its nature terrain and rivers, Chongqing has been developed a spectacular urban landscape. It is our deliberate effort to create a unique building that reflects the attributes of the site and is specific to the character of Chongqing.

Our design is inspired by three characters of Chongqing:

1. Mountain. Chongqing is a highly hybrid mountain city fa¬mous for its futuristic scene with its cascade of vernacular dwellings on changing terrain. Instead of a typical tower/podium configuration for mixed-use, this design is conceived as a hybrid comprised of various programmatic elements which blurs the visual boundary of podium and tower. All programs are converted into a series of ‘rocks’ with varying sizes, the change of scale of the cascading massing re¬lates to its immediate surroundings respectively: the towering shaft relates to urban scale while the aggregation of animated boxy vol¬umes relates to pedestrian scale. Terraces are created by the stack¬ing move, they will become vertical green space and outdoor retail activity space.

2. Void. In the karst landform outside Chongqing, there are many impressive naturally formed caves and hollows. Taking cue from these natural void spaces, our design creates a series of in¬terstitial space. The heart of the building is an urban void functions as elevated public space, a center of gravity to activate the whole building. As the key element of retail space, void can also bring and gather people flow, increase retail visibility and value.

3. Steps. The relationship between human and nature in Chongqing is very three dimensional, steps became one of the most important elements of the traditional urban space. Steps are the platform of traditional Chongqing lifestyle, they connect urban with nature. This site is higher on the northeast and lower on the southwest, the biggest high difference is around 9 meters. We cre¬ates a grand steps that links the grounds at two different levels, it generates multiple entrances at different levels for the retail space at the same time. The steps becomes a dynamic urban space that integrate retail, leisure, circulation, event and landscape.

The design is grounded in the city’s history, it is not intended as tro¬phy object, but as integrated entities in a permeable urban complex. It is restrained yet ambitious. The pure geometry is proportioned for optimal performance, a comprehensive sustainability study in¬cludes urban wind environment analysis, daylight provision & light¬ing concept, solar heat gain control and material on embodied en¬ergy and life-cycle costing. It will become an identifiable landmark for Chongqing that is immediate and unique, while simultaneously remaining an integrated and representative piece of the mountain city’s rich culture, setting the standard for new mixed use develop¬ment in China.


 Longfor Group
 69000 mq
 EID Architecture
 Ping Jiang (AIA, Design Principal), Michael Morgan (RIBA), Shengyun Lu, Hui Wang, Weite Shi, Anais Alice Jil Meon, Andres Delpon Carrillo, Veronica Recuero Valor, Ted Tan
 M&E / Structural Consultant: CMCU Engineering CO., Ltd.


EID Architecture

EID Architecture is a leading international practice for architecture, urban planning and interior design. With studios in both Hong Kong and Shanghai, EID strives to provide intelligent and creative design solutions for local and international clients. EID is deeply committed to design excellence, innovation and sustainability, with vast experience in a wide range of building types, including large scale mixed-use developments, office/corporate, retail, hospitality, cultural/civic, institutional and residential uses.

Our portfolio contains many high profile award winning projects, ranging from iconic landmarks to urban planning. Our works represent the world’s leading design conception, culture attitude and commercial strategies, many of which have been widely published by global architecture & design media. The practice consists of multinational design professionals, reflecting a rich mix of cultural connections of this global age.

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