Back then when filming has not been digitalized, filmmakers used roll films to capture different scenes in a movie, they then use lightboxes to view and edit the videos. Roll films together with lightboxes have created numerous classics that we all enjoyed. With the advancement in technology, the method of film production has evolved, and movies are no longer produced by roll films and light boxes. The designers used roll films and lightboxes as the theme of Wuhan Insun International Cineplex, as a tribute to filmmakers who have contributed all these years.
In the lobby, a lot of lightboxes are hung from the ceiling. On the back of these lightboxes, light tubes are installed in a random fashion, creating a casual and leisure atmosphere. These lightboxes are made of metal mesh, as the light penetrates holes of 4 different sizes and shapes, the interplay between the light and shadow enriches the lighting effect in the lobby. Although the designers did not attach movie stills on the lightboxes, the holes on the lightboxes are themselves elaborate decorations. Some lightboxes are painted with single Chinese character, such as “Hua” (畫, i.e. movie), “Chi” (吃, i.e. eat), to abstractly indicate different areas of the cinema, and at the same time imitate images on roll films. One of the lightboxes is in fact an LED screen, while enabling the cinema to display trailers and movie information, the screen has created another lighting effect. Apart from the lightboxes in the ceiling feature, the designers have especially adopted black granite tiles in square shape to echo with the theme of the cinema.
The designers have adopted a nostalgic lighting style in this contemporarily designed cinema. In the olden days, normal households used tungsten filament bulbs, which gave out a yellowish, even orange, lighting, and the light was not as strong as modern bulbs. In order to resemble this atmosphere, the designers have chosen dimmer and warmer lighting in the cinema. The theme color of the cinema is orange, aside from matching with the lighting, it also imitates the color of rust on the metal mesh light boxes, representing the passage of time.
The theme of roll films and lightboxes is illustrated in the auditoriums with the use of different materials and decorations. The walls are decorated by rectangular shaped sound absorbing panels in different colors, they are arranged in different groupings, just like a wall full of lightboxes. The patchwork carpets in red, orange, and yellow echo with the lightbox decorations on the wall. The designers have also brought the theme into the washroom. Apart from using the same black granite tiles as the lobby, the “floating” washing basin and mirrors also echo with the lightbox decorations in the lobby, which are hung from the ceiling.
Although filmmakers seldom, or even never, use roll film in filming anymore, a lot of classics that we love are produced using this method. As the visitors enter the cinema, the designers hope to lead them into the olden days, to immerse themselves in the process of filmmaking in the past, and enjoy a unique film viewing experience.
ClientHUBEI XIANGSHENG & INSUN ENTERTAINMENT CO., LTD.
Gross Floor Area (mq)4200
Design teamONE PLUS PARTNERSHIP LIMITED
Photo CreditsJonathan Leijonhufvud
One Plus Partnership Limited is an award-winning Hong Kong-based design firm established in 2004 by Ajax Law and Virginia Lung. One Plus designs a variety of projects, including cinemas, restaurants, retails stores, club houses, sales offices, branding and product design projects. Over the past 13 years, One Plus has been awarded over 400 international interior design awards from USA, Germany, Italy, UK and Japan. In 2012, One Plus was the sole winner of Andrew Martin Awards - The International Interior Designer of the Year Award, the first Asia design company who has won this honor. In 2013, One Plus received the Gold Award in iF Design Award, the first Hong Kong interior design company that has won this title, and then again won the Gold Award in 2016. In 2016, awarded the Cultural & Creativity Awards by the Hong Kong Association of Cultural Industries, officially recognized as the Hong Kong design company that has received the most international awards in the previous 5 years.