Less than a year old and Theatro is making waves as the place for spreading a culture of building envelopes and contemporary architecture in general. Promoted by Thema and Schüco Italia, following a joint idea that revolutionized the concept of a simple exhibition space, it has become a stage on which architects and industry professionals can exchange ideas and explore proposals at the numerous events or initiatives. Theatro’s packed playbill faithfully reflects the aesthetic and technical excellence, interaction, exchange, cooperation and flexibility that underscores the complex. Studio di Architettura Marco Castelletti took care of the architectural concept, while L22 was responsible for the interior concept and furnishings. Finally, physical branding and communication design expert, FUD, was involved in developing the initial idea, determining space use and the consequent storytelling that guides the Theatro experience. The volume is distinct from the industrial building, overlooking the motorway, and has a glazed envelope with the façade system assembled in reverse, recalling an enormous lantern and providing a taste - and symbol - for the program inside Theatro: glass, window and door frames. A dual desire clearly pervades the interior as the determination to celebrate the original industrial nature of the architecture collides with the innovative reinterpretation of key elements - stage, setting, backdrop, foyer - to create a new setting for exploring and presenting products for building envelopes. The color choices tend to favor neutral shades, especially darker ones, to foreground the projects and products on display, while maintaining coherence and harmony with the industrial essence. The triple-height space provides enormous practical and structural flexibility as it can be rearranged or transformed as needed. Every space is part of the exhibition and is divided into multiple sections using glass. The modular internal façade named Scenography is especially notable, providing space for all project partners to display their systems and add further quality, excellence, aesthetics and technology to the complex. In essence, Theatro is a space for joint planning and design built on culture, training, production and relations - a space where an architect can touch, feel, try and draw inspiration to constantly keep up with the latest trends.
Via Petrarca, 20 - I - 20843 Verano Brianza (MB)
Tel. +39 0362 909471
E-mail: firstname.lastname@example.org - www.theatro-italia.com