CEA Showroom in Milan
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CEA Showroom in Milan

Natalino Malasorti

CEA Showroom in Milan
By Editorial Staff -

As part of the Milan furniture fair 2016, CEA is opening its showroom in the Brera district in the heart of Milan. Natalino Malasorti was behind the fitting out of this 360 m2 space on the first floor of a gracious old building. 

Starting from a central agora used for meetings and gatherings, the various rooms and spaces wind around this central area to merge exhibition, testimony and tales.  

The lack of windows creates a remarkable uniformity of color, embracing the floors and walls, to form the backdrop for the minimal, but decisive decoration.  Each room has a clearly defined theme that is displayed on the walls in a manner more akin to an art gallery than a showroom: one room is specifically for the material at the heart of CEA collections, AISI 316/L steel, in an array of forms; another room focuses on materials, with steel and wood (introduced in 2016) and special black finishings in black diamond, bronze, copper and light gold; the next is for the Hydroplate cistern plates and accessories; and the final space is for the kitchen line, which CEA is presenting for the first time this year. 

The passion for steel, research into design, technological innovation, and a focus on sustainability are all on display, reappearing in the various rooms to explain the true essence of the company’s mission and the scope that its products bring to the world of architecture.   

CEA’s products are accompanied by a series of installations - five large panels created by five masters of architecture - that merge the company’s business and ideas, with its history and choices.  

Opening CEA in Milan is a deliberate step to reach out directly to architects, who are the company’s main focus. The aim is to create a space for them to gather and meet, find top quality products and see solutions that will meet the demands of their own clients.

 

CEA Design

Via A. De Gasperi, 48 - I - 36060 Pianezze (VI)

Tel. +39 0424 572309 - Fax +39 0424 573121

E-mail: [email protected] - www.ceadesign.it

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