We were commissioned to design a retail system that would embody the notion of “Raw into Refined”. The design was to be functional, simple, modular, flexible, natural, and sustainable and should be rooted in an honest, experimental and modern design language. Our solution was to create a full retail system in 11 sheets of recyclable hard board; whose variants could be realized in cardboard, plywood, chipboard or compressed paper. Each sheets would be CNC cut to create a series of legs, shelves, hanging rails and table tops that could be demounted and reconfigured into a variety of arrangements to support the retail merchandising team. One side each panel would be laminated with steel sheet to improve durability and serve as the magnetic connection in the assembly of its parts.
The frames of the panels would remain on the wall and allow for a variety of configurations for wall hanging or display of product. The interior pieces could remain in the panel itself, or be utilized to make floor standing tables or hanging fixtures. The overall dimensions were carefully considered to optimize the weight of each panel such that a single person could demount it from the wall easily. The panels were fixed to the wall to rails utilizing a simple french cleat timber profile that locked each one and created a rigid connection. The dimension of the panels, and the carefully considered grid of parts allowed for flexibility, but ensured a clean straightforward merchandising arrangement. Parts that would touch the ground were dipped in a rubber coating to create durability and traction on any surface.
Typical retail shop-fit is inherently wasteful, with many brands refreshing their design every 3-5 years - the amount of discarded material generated by the industry is staggering. This prototype system we designed sought to minimize the waste in this cycle as much as possible; and celebrate that in its aesthetic and function. The materials used in each panel are fully recyclable; and as new panels are designed or existing panel designs are needed, they could be on demand cut and shipped to stores to support whatever need would arise. Project Specs - Prototype: 11 sheets of birch plywood with powder coated steel laminate to one side; rubber dipped parts for ends that may touch the ground.