Measured Architecture - Fashion Fictions, a space that celebrate the innovation and creativity
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Fashion Fictions, a space that celebrate the innovation and creativity

Measured Architecture

Special Projects  /  Completed
Measured Architecture

Measured worked closely with curator Stephanie Rebick and her team to develop a design that transforms the Gallery into immersive, imaginative spaces and celebrates the innovation and creativity on display. To achieve an experiential quality we experimented with a variety of technical fabrics that produce spatial and light effects. The selection of a translucent “sharkstooth” scrim allowed us to create a compelling environment with a mutable quality that would provide a flexible backdrop for the curator to continue to make creative decisions about the layout of the works in the show. Following the exhibition’s Responsible Visions theme and Measured’s own philosophy, the scrim was installed to be re-used, greatly reducing waste at the end of the project.

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Wish

Measured was inspired by the exhibition’s desire to display the creative process and practice of fashion, as this aligns with our method and approach to Architecture. In addition to it’s formal and atmospheric qualities, the scrim also allowed us to dematerialized the Gallery space and expose the systems of support working behind the scenes that keep the exhibition running. Fulfilment of this aspect of the project was realized with Emily Carr University's Material Matters Lab, an active hybrid lab, workshop, and teaching space inserted within the exhibition. By enclosing the Lab with a thin layer of translucent scrim, we were able to reveal this active component of the exhibition and demonstrate how locally produced work has a strong place among the international works on display.

The development and selection of a material palette that would have a life after the exhibition was a key driver for this project. That’s why we chose white sharkstooth scrim: to borrow from the performance arts to create a theatrical backdrop for the show. This material was provided by a local manufacturer and supplier of custom-made technical fabrics and film equipment. By deploying the scrim throughout the Gallery, we were able to transform the gallery space in a more environmentally responsible way, greatly reducing the construction of new walls. The frames, stud walls and large panels of scrim are removable and reusable. These materials were dis-assembled, stored, then redistributed back to the market once the show ended.

Working as the exhibition designer, this presented not only a rare opportunity for a small boutique architectural firm to engage in the cultural narrative of the city we live in but also an opportunity to collaborate with the immensely talented curators, preparators and other staff at the Vancouver Art Gallery. To respond to the technical aspects of mounting a show containing over a hundred sculptural works of all different shapes and sizes we developed a system of classification that assigned a module of display to each object in the show. We then populated the Gallery with these modules and worked with the curator to determine how best to arrange the works within the galleries. We then developed methods for wrapping and stretching the white shakstooth scrim, commonly used to filter light in the theatre and film industries, over and around our modules to create spatial forms and light effects. When deployed throughout the gallery these forms and the effects they create were used to highlight thematic areas of the show and lead visitors to key pieces.

“The exhibition design is the result of a rewarding collaboration with Measured Architecture. I thank them for their innovative vision and for putting up with my relentless pragmatism" – Stephanie Rebick, Associate Curator, Vancouver Art Gallery

Credits

 Vancouver
 Canada
 Vancouver Art Gallery
 Exhibition Design
 05/2023
 930 mq
 Confidential
 Measured Architecture
 Clinton Cuddington, Piers Cunnington, Jon Reed, Ian Sandilands
 Vancouver Art Gallery
 Ema Peter Photography

Curriculum

Measured Architecture is a Vancouver-based studio practice focused on modern design, interiors and landscapes. From our inception in 2007, we have delivered exceptional public and private environments that are stimulating to occupy and fundamental to their surroundings. Founding principal Clinton Cuddington was joined by Piers Cunnington in 2009. Since that time, Measured has created a portfolio of work that demonstrates an ability to craft considered, innovative and quality projects.

We practice situational modernism — a subject-based, humanist approach that considers a project through the aspirations of a client, the opportunities of a site and the constraints of a municipality, budget and schedule. We work to understand these need sets and move forward to create ideal spaces based on these criteria. Thoughtfulness and flow permeate our firm’s designs, as projects shape into backdrops for our clients that are at once functional and aesthetic.

https://measured.ca/project/va...


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